World Exhibition Calendar
- EMO Hannover (Germany): The main metalworking event in Europe.
- IMTS Chicago (USA): The largest technology trade show in North America.
- CIMT (Beijing, China): The most important international exhibition in Asia.
- METALLOOBRABOTKA (Moscow, Russia): Key platform for the CIS market.
- JIMTOF (Tokyo, Japan): Demonstration of advanced precision technologies.
Strategies for increasing ROI
- Stand design: Open layout and emphasis on dynamic display of equipment.
- Lead generation: Start marketing campaigns three months in advance.
- Live demos: Test cutting parts is the best way to show accuracy.
Planning
Consider the costs of logistics, customs and staff training. Post-exhibition work with clients is the key to successful contracts.